Sans Normal Sogad 13 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, children’s media, friendly, playful, retro, handmade, approachable, soften modernity, add warmth, casual display, human touch, signage feel, rounded, soft, bouncy, informal, humanist.
A rounded, monolinear sans with soft terminals and gently tapered joins that give strokes a slightly calligraphic, hand-drawn feel. Curves are generous and open, with narrow overall proportions and compact counters that stay readable at display sizes. The rhythm is lively and slightly irregular in a controlled way, with subtle stroke modulation visible in bowls and shoulders, plus rounded ends that keep the texture smooth rather than mechanical. Numerals share the same soft, simplified construction, with clear, open shapes and consistent stroke endings.
Best suited to headlines, short paragraphs, and display settings where its rounded, lively texture can carry personality—such as posters, packaging, café/retail branding, and editorial pull quotes. It can also work well in playful or family-oriented contexts where an approachable tone is desired.
The design feels friendly and casual, with a warm, slightly quirky personality reminiscent of mid-century or handmade signage. Its rounded forms and buoyant rhythm create an inviting tone that reads as informal and personable rather than strict or corporate.
The font appears intended to blend clean sans structure with a softened, hand-crafted character, prioritizing warmth and charm while maintaining straightforward readability. Its narrow proportions and rounded terminals suggest a design aimed at space-efficient display typography with an informal voice.
Letterforms lean on simple geometric arcs but avoid rigid symmetry, producing a natural, human touch. The overall color on the page is even, while rounded terminals and mild modulation add texture in longer lines of text.