Sans Normal Omgek 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Halifax' by Hoftype, 'Motiva Sans' by Plau, 'Foundry Sterling' by The Foundry, and 'Ambra Sans' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, modern, playful, confident, impact, approachability, clarity, modernity, geometric, rounded, compact, clean, heavy terminals.
A heavy, geometric sans with broad, rounded bowls and smooth, low-contrast strokes. Curves dominate the construction, while joins and terminals are clean and mostly flat, creating a solid, compact silhouette. Counters are generous for the weight, keeping letters like O, Q, and e open and readable, and the overall rhythm is steady and even across lines. The lowercase shows single-storey a and g with simple, sturdy forms, and the numerals are bold and rounded with clear interior spaces.
This font is well suited to headlines, posters, and bold brand applications where a compact, rounded sans can carry visual weight. It should also perform well for short-to-medium UI and signage text when a friendly, high-impact tone is desired, especially at sizes where its open counters remain clear.
The overall tone is upbeat and approachable, with a confident, contemporary presence. Its round forms and dense color give it a friendly, energetic voice suited to attention-getting typography without feeling sharp or severe.
The letterforms suggest an intention to provide a bold, geometric sans that feels approachable and modern, emphasizing round construction and strong, uncomplicated shapes for high-impact display use.
The design reads best when set with comfortable spacing, letting the large black shapes and open counters breathe. The punctuation and dots appear robust and clearly sized for the weight, supporting strong headline setting.