Sans Normal Asrut 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, packaging, children’s, posters, branding, friendly, playful, casual, approachable, quirky, approachability, informality, readability, warmth, rounded, soft, bouncy, informal, humanist.
A rounded sans with soft, open curves and a gently irregular rhythm that gives the alphabet a slightly hand-drawn feel. Strokes are smooth and even, with rounded terminals and minimal sharp corners; diagonals and joins often show subtle flare or curvature rather than strict geometry. Proportions lean open and readable, with circular bowls (notably in O/o and 8) and uncomplicated construction throughout. The overall texture feels lively, with small variations in character widths that create a buoyant line flow in text.
Well suited for interface copy, short-form editorial, and product messaging where a friendly voice helps. It can also work for posters, playful branding, packaging, and educational or kid-oriented materials, especially at small-to-medium sizes where its open shapes stay legible.
The font conveys a warm, easygoing tone—more conversational than corporate. Its softened shapes and subtly wobbly geometry read as personable and lighthearted, suggesting friendliness and a hint of whimsy without becoming overtly decorative.
The design appears aimed at combining everyday readability with a more human, informal personality. By keeping construction clean while introducing soft terminals and mild irregularity, it targets modern communication that wants to feel approachable rather than strictly neutral.
Capitals remain simple and contemporary while retaining rounded, slightly unconventional details in letters like G and R. Numerals are clear and rounded, matching the letterforms’ softness and maintaining a consistent, friendly voice in mixed text.