Sans Superellipse Ubgod 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Korolev' by Device, 'Muller Next' by Fontfabric, 'DIN Next' and 'DIN Next Paneuropean' by Monotype, 'Amsi Pro' and 'Amsi Pro AKS' by Stawix, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, playful, friendly, retro, bold, chunky, impact, approachability, retro flavor, display emphasis, rounded, soft corners, compact, sturdy, quirky.
This typeface is built from compact, rounded-rectangle forms with heavily softened corners and uniform stroke weight. Counters are small and often squarish, and joins/terminals tend to end in blunt, rounded cuts that give letters a sturdy, blocky silhouette. Curves are simplified into superellipse-like arcs, producing a consistent, inflated rhythm across bowls, shoulders, and apertures. The overall texture is dense and dark, with tight interior space and minimal modulation, yielding strong shape readability at display sizes.
Best suited for short, high-impact text such as headlines, posters, logos, labels, and storefront-style signage where its dense silhouettes and rounded geometry can carry personality. It can also work for bold UI callouts or badges, but the tight counters suggest avoiding long passages at small sizes.
The tone is friendly and punchy, with a slightly quirky, throwback feel that suggests signage and packaging rather than strict neutrality. Its softened geometry keeps it approachable, while the heavy, compact presence adds confidence and impact.
The design appears intended to deliver a confident display sans with softened, superelliptical construction—combining strong visual weight with approachable rounding for a distinctive, retro-leaning voice.
Uppercase forms read as strong and poster-ready, while the lowercase retains the same squared-round logic for a cohesive voice. Numerals follow the same chunky construction, maintaining consistent weight and corner treatment across the set.