Sans Normal Jaday 10 is a regular weight, very wide, low contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'RF Dewi' by Russian Fonts, and 'Makro' by Tokotype (names referenced only for comparison).
Keywords: branding, headlines, signage, ui, posters, modern, friendly, clean, neutral, open, clarity, modernity, approachability, systematic, geometric, rounded, spacious, minimal, monoline.
A geometric sans with monoline strokes and generous, open counters. The letterforms lean on circular and elliptical construction, producing smooth bowls and a consistent rhythm, while the overall set feels broadly proportioned with ample horizontal space. Terminals are clean and unembellished, joins are crisp, and curves stay steady rather than calligraphic. The lowercase maintains straightforward, readable forms with a single-story “a” and simple, functional shapes, and the numerals follow the same rounded, even-stroke logic.
Well-suited to branding and display typography where a clean, contemporary impression is desired, including headlines, posters, and signage that benefit from open counters and broad forms. It can also work in UI and product contexts when set with comfortable tracking and line length, especially at medium-to-large sizes where its spacious rhythm is an advantage.
The overall tone is modern and approachable, balancing a utilitarian clarity with a friendly softness from its rounded geometry. Its wide stance and open shapes give it an airy, contemporary feel that reads as calm, neutral, and confident rather than expressive or decorative.
The design appears intended to deliver a clear, contemporary sans built on simple geometric principles, prioritizing neutrality, consistency, and easy recognition. Its broad proportions and rounded construction suggest an aim for friendly modernity without sacrificing a crisp, functional tone.
In text, the wide proportions create a relaxed pace and strong word-shape separation, making the type feel spacious at larger sizes. The geometry remains consistent across caps, lowercase, and figures, supporting a cohesive, system-like appearance.