Sans Contrasted Asmav 5 is a light, narrow, medium contrast, upright, normal x-height font.
Keywords: magazines, book design, headlines, branding, invitations, editorial, refined, classic, quiet, literary, elegance, editorial tone, premium voice, classic authority, clarity, high-contrast, crisp, airy, graceful, formal.
A refined roman with crisp, sharply terminated strokes and clear modulation between thick and thin. Proportions feel compact and controlled, with relatively tall capitals, a moderate x-height, and generous internal counters that keep the color open in text. Curves are smoothly drawn and slightly calligraphic in stress, while joins stay clean and angular where needed (notably in diagonals and seriffed-like stroke endings). Spacing reads even and measured, producing an orderly rhythm across both the grid and the paragraph sample.
This face suits magazine and book typography, especially for headlines, decks, and pull quotes where its crisp contrast and refined curves can be appreciated. It also works well for branding systems that need a cultured, premium voice, as well as formal collateral such as invitations, programs, and institutional communications.
The overall tone is poised and editorial, suggesting tradition without feeling ornate. Its delicate stroke endings and calm proportions create a composed, bookish atmosphere that feels suitable for cultured, formal communication.
The design appears intended to deliver an elegant, classical reading voice with modern cleanliness: controlled proportions, disciplined spacing, and carefully modulated strokes aimed at producing a polished editorial texture.
The lowercase shows classic text cues such as a two-storey “a” and “g,” and the numerals carry the same elegant modulation, with the “1” and “7” remaining simple and the round figures staying open and balanced. In the sample paragraph, the design maintains clarity at larger text sizes while retaining a distinctly refined, typographic presence.