Slab Normal Popy 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'ALS Schlange Slab' by Art. Lebedev Studio; 'Vigor DT' by DTP Types; 'Calanda', 'Equip Slab', and 'Orgon Slab' by Hoftype; 'Corporative Slab' by Latinotype; 'Metronic Slab Pro' by Mostardesign; and 'Modum' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, sturdy, friendly, retro, confident, punchy, impact, readability, approachability, heritage feel, stability, blocky, bracketed, rounded, compact, softened.
A heavy slab serif with broad proportions, substantial rectangular serifs, and softly rounded corners that keep the dense color from feeling harsh. Strokes are consistently thick with minimal modulation, and the counters remain open enough to hold up at display sizes. Terminals and serifs read as blunt and slightly bracketed, giving the letterforms a solid, anchored stance. Spacing appears generous for such a heavy weight, supporting clear word shapes in the sample text.
Best suited to headlines and short-to-medium display copy where a strong, legible slab presence is desired. It works well for posters, labels, packaging, and bold brand marks that need a sturdy, vintage-leaning voice.
The tone is bold and approachable, with a distinctly retro, poster-like confidence. Its chunky construction and softened edges create a friendly, down-to-earth personality that feels dependable rather than elegant.
The design appears intended as a dependable, high-impact slab serif for attention-grabbing typography, balancing strong industrial shapes with rounded detailing to stay readable and approachable in large sizes.
In the sample paragraph, the texture is very dark and even, with strong vertical presence and clear slab accents that remain visible across lines. The figures are equally weighty and geometric, matching the letters’ blocky, sign-ready character.