Sans Normal Kumey 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to '35-FTR' by ILOTT-TYPE and '-OC Format Sans' and '-OC Pajaro' by OtherwhereCollective (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, signage, dynamic, confident, modern, sporty, assertive, impact, momentum, modernization, clarity, oblique, rounded, clean, compact, upright stress.
This typeface is a slanted, heavy sans with rounded bowls and a compact, forward-leaning silhouette. Strokes are largely uniform, with smooth curve-to-stem joins and minimal modulation. Counters are fairly open in letters like C, S, and e, while round forms (O, Q, o, p) read as clean ellipses that keep the texture even across lines. Terminals are mostly blunt and slightly angled, and diagonals (A, K, V, W, X, Y) are crisp, producing a tight, energetic rhythm. Figures are sturdy and straightforward, with clear, high-impact shapes suited to display use.
Best suited for headlines, short-form emphasis, and branding where a strong, forward-leaning voice is desirable. It should perform well in posters, product packaging, sports and tech identities, and bold UI moments such as hero text or navigation labels. For longer passages, it reads most comfortably at larger sizes where its compact, heavy texture can breathe.
The overall tone is energetic and purposeful, with a forward motion created by the consistent slant and compact spacing. It feels contemporary and action-oriented—more like performance branding and headlines than quiet, bookish text. The rounded construction keeps it friendly and approachable despite the strong weight.
The design appears intended to deliver a modern, high-impact sans that combines geometric roundness with an oblique stance for momentum. It prioritizes clarity and punch in display settings while maintaining a clean, contemporary construction.
Uppercase letters maintain a stable, geometric stance, while the lowercase shows smooth, rounded bowls and a single-storey a and g, reinforcing a contemporary, simplified feel. The Q’s tail and the angled terminals add distinctiveness without introducing decorative elements, keeping the design clean and utilitarian.