Sans Normal Abgub 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Mazot' by Hurufatfont and 'Mondo' by Untype (names referenced only for comparison).
Keywords: ui text, editorial, branding, packaging, advertising, modern, clean, friendly, dynamic, neutral, versatile, readability, modernity, softness, emphasis, oblique, humanist, open apertures, generous spacing, rounded terminals.
This is an oblique sans with smooth, rounded curves and a steady, even stroke that keeps contrast minimal. Letterforms are slightly right-slanted with open apertures and simplified joins, producing a clear, contemporary rhythm. Counters are roomy and circular/elliptical in characters like O, C, and e, while diagonals (V, W, X, Y) feel crisp and stable. The figures follow the same soft, rounded construction, with straightforward shapes and consistent weight distribution.
It works well for interface typography, subheads, and short to medium passages where a clear oblique style is needed for emphasis. The clean curves and open forms also suit contemporary branding, packaging, and marketing materials that benefit from a friendly, forward-leaning voice.
The overall tone is modern and approachable, with a gentle softness that reads as friendly rather than clinical. Its slant adds a sense of motion and informality while keeping the voice neutral enough for everyday UI and editorial use.
The design appears intended as a versatile, everyday oblique sans: smooth, readable, and modern, offering a subtle sense of movement while preserving a calm, consistent texture.
Uppercase forms stay clean and uncluttered, and the lowercase maintains an even texture with unobtrusive details. The sample text shows good word-shape continuity in italic settings, with the slant helping emphasis without becoming calligraphic or overly stylized.