Sans Normal Apban 3 is a regular weight, normal width, low contrast, upright, short x-height font visually similar to 'Mazzard' and 'Mazzard Soft' by Pepper Type (names referenced only for comparison).
Keywords: ui text, product design, signage, presentations, editorial, clean, neutral, modern, friendly, utility, legibility, versatility, modernity, rounded, geometric, open apertures, even rhythm, simple forms.
A clean sans with rounded, geometric construction and smooth curve-to-stem joins. Strokes are consistently even, with open counters and straightforward terminals that read crisply at text sizes. The uppercase set shows stable, simple silhouettes with circular O forms and balanced diagonals, while the lowercase keeps a compact vertical feel with tidy bowls and a single-storey a. Numerals are similarly plain and legible, with rounded shapes and clear differentiation between forms.
Well suited to user interfaces, product labeling, and general-purpose branding where a clear, contemporary sans is needed. It also performs comfortably in presentations and short-to-medium editorial text, maintaining legibility through consistent shapes and open counters.
The overall tone is modern and unobtrusive, with a friendly clarity that feels practical rather than expressive. Its rounded geometry softens the voice slightly, keeping it approachable for everyday interfaces and brand communications without calling attention to itself.
The design intent reads as a versatile, everyday sans that prioritizes clear forms and consistent rhythm. Its geometric rounding suggests an aim for broad usability across digital and print contexts while keeping a slightly approachable character.
Spacing and rhythm appear steady in running text, giving paragraphs an even color. The design leans on circular motifs (notably in C/G/O/Q and 8/9) and avoids sharp detailing, contributing to a calm, contemporary texture.