Sans Normal Mudov 14 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Muller', 'Muller Next', and 'Squad' by Fontfabric; 'Avenir Next Paneuropean' by Linotype; 'American Auto' by Miller Type Foundry; and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, retro, punchy, friendly, chunky, display impact, friendly branding, poster punch, retro modernity, geometric, soft corners, compact, rounded counters, high impact.
A heavy, geometric sans with broad, rounded forms and minimal stroke modulation. Curves are built from near-circular bowls and counters, while terminals are clean and largely blunt, producing a compact, blocky silhouette. The lowercase shows single-storey forms (notably a and g) with tight apertures, and the overall spacing feels dense, emphasizing mass and strong word shapes. Figures are large and sturdy with simple construction and clear, poster-oriented presence.
Best suited to headlines, posters, packaging, and bold branding where strong mass and quick recognition are priorities. It can work for short callouts, labels, and signage, especially when set with generous size and breathing room. For longer text, it will be most effective in brief blocks or display-driven layouts rather than dense reading contexts.
The tone is bold and approachable, with a cheerful, slightly retro flavor. Its chunky proportions and smooth, rounded geometry give it a friendly confidence that reads as energetic rather than formal. The overall feel suggests playful impact—ideal when you want typography to look loud, solid, and inviting.
Likely designed as an impact-oriented display sans that prioritizes immediate visibility and a friendly, contemporary-retro character. The consistent geometry and heavy color aim to create strong shapes and a distinctive texture that holds up in bold messaging and graphic applications.
The design leans toward closed counters and compact joins, which strengthens silhouette at large sizes but can reduce openness in smaller settings. Diacritics and punctuation shown (such as the exclamation and apostrophe in the sample) match the same heavy, simple construction, keeping texture consistent across mixed-case text.