Sans Superellipse Rurih 2 is a bold, very narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, branding, retro, quirky, whimsical, storybook, handmade, space saving, display impact, playfulness, warmth, condensed, rounded, soft, bouncy, compact.
A compact, tightly set display face with rounded, superelliptical curves and slightly irregular, hand-drawn-feeling contours. Strokes are sturdy with gently swelling joins and subtly tapered terminals, creating a lively rhythm rather than strict geometric uniformity. Counters are small and rounded, while many verticals feel subtly bowed, giving letters a buoyant, animated stance. The overall texture is dark and punchy, with narrow letterforms that stay readable through clear silhouettes and open apertures where possible.
Best suited to short-to-medium display settings such as headlines, poster typography, packaging, and characterful branding. It can also work for signage or editorial pull quotes where a condensed footprint is helpful and a playful, retro voice is desired.
The font projects a playful, retro tone—somewhere between carnival signage and storybook titling. Its soft, rounded geometry and mild irregularities lend warmth and personality, making text feel friendly and a bit mischievous rather than formal or corporate.
The design appears intended as a characterful condensed display font that blends rounded-rectangle geometry with an intentionally imperfect, human touch. Its narrow proportions and dark color suggest an emphasis on impact in limited space, while the softened curves aim to keep the mood approachable and fun.
Uppercase forms are tall and condensed with distinctive, characterful curves (notably in rounds like C/G/O/Q), while the lowercase keeps a compact, slightly uneven rhythm that reinforces the handmade flavor. Numerals are similarly narrow and stylized, with curved spines and compact bowls that match the letterforms’ soft-rectangle construction.