Sans Contrasted Lomar 3 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: editorial, book text, branding, magazines, web typography, modern, refined, calm, approachable, readability, editorial tone, contemporary branding, versatility, humanist, open counters, soft terminals, airy, clear.
This typeface presents a clean, contemporary skeleton with gently tapered strokes and subtle modulation that keeps the color lively without feeling mannered. Curves are smooth and open, with rounded bowls and generously sized counters that support clarity. Terminals tend to soften rather than end in hard cuts, and joins are tidy and controlled, giving the letterforms a polished, bookish rhythm. Uppercase proportions feel balanced and slightly wide in the round letters, while lowercase forms remain straightforward and legible, with simple, single-storey-style construction where visible and restrained detailing throughout.
It works well for editorial typography such as magazines, long-form articles, and book interiors where a calm texture and clear counters aid readability. It also suits branding and packaging that want a contemporary, slightly cultured voice without becoming overly stylized, and performs cleanly in web and UI contexts for headings and short paragraphs.
Overall it reads as modern and refined, with a quiet sophistication suitable for editorial settings. The soft shaping and open forms add warmth and accessibility, avoiding a strictly technical tone while still feeling contemporary and composed.
The design appears intended to bridge functional readability with a more cultivated, contrasted sans voice—adding gentle stroke shaping and soft terminals to create a distinctive yet versatile texture in text and display settings.
The numerals follow the same gently modulated logic as the letters, with round forms staying open and even, supporting consistent texture in mixed text. The design maintains a steady baseline presence and an even rhythm in running text, with enough stroke shaping to prevent monotony at larger sizes.