Sans Normal Bidiv 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Achates' by Karandash, 'Werk' by Wilton Foundry, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: ui text, body text, signage, forms, presentations, modern, neutral, clean, corporate, utilitarian, clarity, versatility, neutrality, readability, utility, rounded, open apertures, plain, robust, even rhythm.
A clean sans serif with sturdy, uniform strokes and gently rounded curves. The letterforms are built on simple geometric-ish shapes with softened joins rather than sharp corners, producing an even, steady color in text. Counters are generous and apertures are fairly open, supporting clarity at a range of sizes. Overall proportions feel balanced and straightforward, with consistent stroke endings and a calm, regular rhythm across capitals, lowercase, and figures.
Well-suited to UI labels, dashboards, and product copy where legibility and a consistent texture are priorities. It should also perform reliably for general-purpose print and digital body text, informational signage, and structured materials like forms, reports, and slide decks.
The tone is neutral and contemporary, leaning practical rather than expressive. It reads as dependable and matter-of-fact, suitable for interfaces and everyday communication where the typography should stay out of the way. The rounded construction adds a mild friendliness without becoming playful.
The design intention appears to be a versatile, no-nonsense sans for broad everyday use. Its restrained shapes, open counters, and even rhythm suggest a focus on clarity, consistency, and unobtrusive neutrality across many contexts.
In the sample text, spacing appears controlled and even, helping long lines maintain a stable texture. Numerals match the alphabet’s straightforward construction and visual weight, keeping mixed-content settings cohesive.