Slab Square Pehi 4 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Slab' by Artegra and 'Weekly' by Los Andes (names referenced only for comparison).
Keywords: editorial, book text, headlines, magazines, branding, trustworthy, classic, academic, authoritative, readability, durability, editorial tone, heritage feel, sturdy, bracketed, crisp, highly legible, traditional.
A sturdy slab serif with broad proportions, flat-topped serifs, and minimal stroke modulation. The letterforms are upright and generously set, with roomy counters and clear interior shapes that hold up well at text sizes. Serifs read as blocky and confident, with subtle rounding/bracketing where strokes meet, giving a slightly softened, bookish finish rather than a sharply mechanical feel. Numerals and capitals have a steady, even rhythm, while the lowercase shows conventional, readable construction with a compact, practical texture.
Well suited for editorial settings such as magazines, newspapers, and book interiors where a robust serif texture and high legibility are needed. It also works effectively for headings, pull quotes, and brand voice systems that want a traditional, dependable tone without delicate hairlines.
The overall tone is dependable and institutional, suggesting book typography and established editorial design. Its weight and slab structure add a sense of stability and authority, while the open shapes keep it approachable and easy to read. The result feels traditional and pragmatic rather than trendy.
The design appears intended to provide a durable, print-friendly slab serif voice with strong presence and consistent readability. It balances bold, square-ended serif forms with conventional proportions to perform comfortably in both text and display roles.
The wide set and strong slab presence create prominent word shapes and clear line-by-line separation in paragraphs. The ampersand and punctuation match the sturdy, print-oriented voice, and the figures appear designed for straightforward reading rather than decorative display.