Print Isgey 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Helvetica Now' by Monotype and 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: posters, headlines, packaging, children’s, branding, playful, friendly, bubbly, casual, kidlike, approachability, informality, impact, handmade feel, cheerfulness, rounded, chunky, soft, blobby, cartoonish.
A chunky, rounded display face with thick, monoline strokes and softly irregular contours that suggest hand-drawn shapes. Terminals are blunt and bulbous, counters are small and rounded, and the overall silhouette feels slightly wobbly rather than mechanically precise. The uppercase is compact and blocky, while the lowercase maintains a simple, printed structure with single-storey forms where applicable and generous curves throughout. Numerals are heavy and simplified, matching the same soft, inflated rhythm as the letters.
Best suited to display settings such as posters, titles, product packaging, and cheerful branding where a bold, friendly personality is desired. It also fits children’s materials and casual signage, especially where strong contrast against the background is needed.
The tone is upbeat and approachable, with a gentle, humorous warmth. Its puffy shapes and uneven edges create an informal, handmade charm that reads as playful and kid-friendly rather than corporate or editorial.
The design appears intended to deliver a bold, approachable voice with a hand-made feel, prioritizing personality and visual punch over strict geometry. It aims to mimic the look of thick marker or brush lettering while keeping letterforms simple and readable in short bursts.
The heavy weight and small counters make it most effective at larger sizes, where the rounded details and casual stroke wobble remain clear. The overall texture is dense and poster-like, producing strong impact in short lines and headlines.