Script Pumeg 12 is a bold, normal width, high contrast, italic, short x-height font.
Keywords: branding, packaging, posters, social media, greeting cards, playful, friendly, handmade, cheerful, casual, handmade feel, lively display, casual charm, expressive lettering, brushy, rounded, bouncy, loopy, informal.
A lively brush-script with visibly calligraphic construction, combining thick, ink-heavy downstrokes with fine hairline entry and exit strokes. Letterforms are slightly right-leaning with a bouncy baseline and variable stroke terminals that taper into soft hooks and teardrop-like ends. The shapes favor rounded bowls and generous curves, while joins are simplified and occasionally broken, giving a drawn-by-hand rhythm rather than strict continuous connections. Spacing and widths vary naturally from glyph to glyph, contributing to an organic, animated texture in both caps and lowercase.
Well-suited for branding marks, packaging, and promotional headlines where an inviting handwritten voice is desirable. It also works nicely for greeting cards, quotes, and social media graphics, especially at medium to large sizes where the stroke contrast and tapered terminals can be appreciated.
The font conveys an upbeat, personable tone—more fun and approachable than formal. Its energetic curves and brushy contrast feel conversational and crafty, suggesting warmth and spontaneity in headlines and short phrases.
Likely designed to mimic a confident brush-pen signature style while staying legible in short text. The goal appears to be a balance of expressive movement and approachable clarity, using contrast and bounce to create a distinctive, friendly presence.
Capitals are prominent and decorative, often built from broad strokes with minimal internal detailing, while lowercase forms lean toward readable, simplified script shapes. Numerals share the same brush logic, with rounded forms and tapered terminals, making them feel consistent in mixed text settings.