Serif Flared Upruj 7 is a bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, titles, retro, decorative, futuristic, playful, dramatic, display impact, thematic branding, retro futurism, distinct texture, logo styling, flared, wedge serif, ink-trap like, rounded, tapered.
A decorative serif with flared, wedge-like stroke endings and conspicuous internal cut-ins that create sharp, triangular notches at joins and terminals. The overall construction mixes broad, rounded bowls with pinched transitions, producing an alternating rhythm of smooth curves and crisp, blade-like apertures. Crossbars and horizontal strokes tend to feel streamlined and slightly scooped, while corners often resolve into pointed spur forms rather than square brackets. Counters are generally generous, but frequently interrupted by the characteristic notches, giving the letterforms a carved, stencil-adjacent silhouette without fully breaking continuity.
Best suited to short, high-impact settings such as headlines, posters, cover art, event graphics, and logo/wordmark work where its distinctive notches can be appreciated. It can also add character to packaging and branding systems that want a retro-futuristic or themed voice. For longer passages, it works more as accent typography—pull quotes, section headers, or display callouts—than as continuous text.
The tone is boldly stylized and theatrical, with a pronounced retro-future flavor. Its angular flares and cut-in details evoke sci‑fi titling and arcade-era display typography, while the rounded bowls keep it approachable and slightly whimsical. The overall impression is energetic and attention-seeking rather than subdued or editorial.
The likely intent is a display face built around a signature flared-and-notched motif, balancing rounded geometry with sharp, carved terminals to create instant recognizability. It appears designed to produce strong silhouettes at large sizes and a lively texture in words, prioritizing personality and theme over neutrality.
The design relies on repeated notch motifs across both cases, which creates strong texture in words and a distinctive horizontal patterning in lines of text. The numerals share the same flared and notched logic, keeping mixed alphanumeric settings visually cohesive.