Sans Normal Kemey 2 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Code Next', 'Intro', and 'Mont' by Fontfabric; 'Glence' by Nine Font; and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, dynamic, contemporary, headline-ready, impact, speed, emphasis, modernity, clarity, oblique, rounded, high legibility, sturdy, energetic.
A heavy, oblique sans with broad proportions and smooth, rounded bowls. Strokes are largely monolinear, producing an even color on the page, with clean terminals and softly squared joins. Counters are open and generous, and the overall rhythm is steady and compact, giving letters a solid, planted feel despite the forward slant. Numerals and capitals read especially strong, with simple geometric construction and consistent stroke treatment.
Well suited to headlines, branding, and short statements where a strong, energetic voice is needed. It should perform particularly well in posters, sports or event graphics, packaging callouts, and marketing materials where bold, slanted typography helps convey speed and emphasis.
The forward slant and thick, stable forms create a sense of motion and confidence. It feels modern and energetic rather than formal, with a straightforward, no-nonsense tone that reads as sporty and promotional.
The design appears intended as a robust, modern oblique sans that combines straightforward geometry with a strong, attention-grabbing presence. It prioritizes high-impact readability and a contemporary, energetic texture for display-driven typography.
The slant is consistent across cases, and the shapes favor clarity over nuance—round letters stay smooth and full, while diagonals (like in A, V, W, X, Y, Z) maintain crisp angles without delicate thinning. Spacing appears designed for impact at display sizes, keeping word shapes bold and cohesive.