Serif Normal Ohgiv 7 is a bold, narrow, high contrast, upright, normal x-height font visually similar to 'Amaris Blur' by Craft Supply Co and 'Moret' by The Northern Block (names referenced only for comparison).
Keywords: book text, editorial, headlines, print, branding, traditional, formal, authoritative, bookish, readability, authority, classic tone, print emphasis, bracketed, wedge serifs, beaked terminals, vertical stress, crisp joins.
This serif displays compact proportions with a strong vertical rhythm and clear stroke modulation. Serifs are bracketed and often wedge-like, with occasional beaked terminals that add bite to curves and diagonals. Counters are relatively tight and the joins feel firm, giving the letters a dense, ink-rich texture. Capitals are sturdy and compact, while the lowercase maintains a steady text flow with distinctly shaped bowls and angled finishing strokes.
Well suited to editorial layouts, book typography, and other long-form print settings where a classic serif voice is desired. The dense texture and pronounced detailing also make it effective for headlines, pull quotes, and brand applications that benefit from a traditional, authoritative feel.
The overall tone is classic and assertive, evoking a traditional print voice with a slightly sharp, emphatic edge. It reads as confident and editorial rather than delicate, balancing formality with a hint of punchy personality in the terminals and serifs.
The design appears intended to deliver a conventional reading experience with strong typographic presence, using pronounced serifs and controlled contrast to produce a firm, printable texture. Its compact build and crisp terminal shaping suggest a focus on clarity and impact in editorial and publishing contexts.
Figures appear lining and sturdy, with clear differentiation and a consistent serifed treatment that matches the letterforms. The face holds up well at larger sizes where the sculpted terminals and brackets become more apparent, while still retaining a cohesive, text-oriented color.