Serif Normal Joleh 10 is a bold, normal width, high contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, headlines, packaging, formal, traditional, authoritative, literary, readability, tradition, authority, publishing, versatility, bracketed, wedge serifs, ball terminals, oldstyle numerals, calligraphic.
A sturdy serif with pronounced thick–thin modulation and strongly bracketed, wedge-like serifs. Curves are full and slightly calligraphic, with rounded joins and occasional ball terminals (notably in lowercase forms), giving the design a warm, bookish color despite its weight. Proportions lean moderately wide with generous counters, and the lowercase shows a traditional rhythm with a two-storey “g” and a distinctly angled, serifed “t.” Numerals appear text-oriented, with varied widths and oldstyle-style figures that sit comfortably within running copy.
Well suited to long-form reading in books and editorial layouts where a strong serif texture is desirable. It also performs convincingly in display sizes for headlines, pull quotes, and section openers, and can lend a heritage, premium feel to packaging and brand collateral that calls for a traditional typographic voice.
The overall tone is classic and editorial, projecting authority and tradition without feeling austere. Its heavy presence and confident contrast suggest seriousness and credibility, suited to content that benefits from a refined, established voice.
The design appears intended as a conventional, readable serif with elevated contrast and a confident, weighty stance, balancing classic book-type manners with enough presence to work beyond body text. Its details aim to deliver an authoritative page color and recognizable, time-tested letterforms for general-purpose publishing.
The font maintains a consistent, slightly softened serif treatment across caps and lowercase, which helps dense text blocks feel cohesive rather than brittle. Caps are robust and stately, while the lowercase retains lively details in terminals and ear shapes that keep the texture from becoming monotonous.