Script Wuru 2 is a bold, narrow, low contrast, italic, short x-height font.
Keywords: branding, packaging, headlines, invitations, greeting cards, friendly, retro, playful, folksy, warm, signature feel, handcrafted charm, decorative caps, friendly tone, rounded, bouncy, looped, swashy, connected.
A flowing, connected script with rounded forms and a lively, slightly right-leaning rhythm. Strokes are smooth and monoline-like, with soft terminals and frequent looped entries/exits that create a continuous handwritten line. Capitals feature prominent swashes and curled bowls, while lowercase letters maintain a compact, bouncy structure with tight counters and consistent joining behavior. Numerals follow the same cursive construction, with rounded curves and occasional entry strokes that help them sit comfortably alongside text.
Best suited to display settings where its connected cursive and swashy capitals can be appreciated—logos, boutique branding, packaging labels, invitations, greeting cards, and promotional headlines. It can also work for short subheads or pull quotes when a warm handwritten voice is desired, especially at moderate to larger sizes.
The overall tone is cheerful and personable, with a nostalgic sign-painter feel and an informal elegance. Its loops and swashes add charm and motion, giving text a friendly, crafted character rather than a rigid formal one.
The design appears intended to evoke a polished handwritten signature style with consistent connections, adding personality and motion while remaining readable in short-to-medium text runs. Decorative capitals and rounded numerals suggest a focus on expressive titling and brand-forward applications.
The sample text shows strong word-shape continuity and clear connective logic between letters, favoring smooth joins over sharp angles. Uppercase letters can read as decorative initials due to their flourish and width, so they naturally draw attention in headings or short phrases.