Sans Normal Wabaj 1 is a bold, narrow, medium contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, branding, signage, friendly, retro, playful, approachable, informal, impact, approachability, retro flavor, compactness, clarity, rounded, soft corners, compact, bouncy, high legibility.
A compact, heavy sans with rounded terminals and softened corners throughout. Strokes are sturdy and mostly monolinear, with gentle modulation in curved joins that keeps the shapes from feeling rigid. Counters are relatively small but remain open and clear, and the overall rhythm is tight with short-looking ascenders and descenders. The design favors simple geometric constructions—round bowls, blunt-ended horizontals, and slightly squared curves—giving it a sturdy, condensed presence without appearing sharp.
Best suited for short-to-medium display settings such as posters, packaging, branding headlines, and storefront or wayfinding-style signage where a compact, friendly boldness is useful. It can work for brief text blocks, but its dense color and tight spacing make it most effective when size and contrast are available.
The tone is warm and unpretentious, with a slightly vintage, sign-painting friendliness. Its rounded endings and compact proportions create a welcoming, upbeat voice that feels casual and confident rather than formal or technical.
The design appears intended to deliver a compact, highly legible display sans with softened geometry—balancing strong presence with an approachable, retro-leaning character for contemporary branding and headline use.
The figure set is strong and attention-grabbing, with rounded forms and consistent weight that read well at display sizes. In text, the dense color and tight rhythm produce a bold paragraph texture, making the type feel punchy and energetic.