Sans Normal Tamin 10 is a light, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, posters, branding, packaging, editorial, elegant, modern, refined, dramatic, display impact, luxury tone, editorial voice, brand distinction, high-waisted, hairline, flared, calligraphic, crisp.
This typeface shows an extremely delicate hairline skeleton paired with bold, flared terminals that create a pronounced stroke-modulation effect. Letterforms are generously proportioned with broad, open counters and a high-waisted feel, while curves are smooth and nearly circular with carefully controlled thinning through joins. Terminals often end in soft, wedge-like expansions rather than traditional bracketed serifs, giving the face a sleek, display-oriented finish. In text, the rhythm is lively and slightly variable from glyph to glyph, with prominent horizontal gestures and a strong light–dark pattern across words.
Best suited for display settings such as magazine headlines, pull quotes, posters, and brand marks where its dramatic contrast can be appreciated. It can also work for short blocks of premium editorial text at larger sizes, especially where a refined, high-impact texture is desired.
The overall tone is sophisticated and editorial, with a fashion-forward drama that reads as contemporary rather than historical. The extreme contrast and airy interior spaces lend an elevated, curated feel, suitable for premium and design-led communication.
The design appears intended to deliver a modern, minimalist display voice that borrows the elegance of contrast-driven lettering while avoiding overt traditional serif construction. Its wide, open shapes and flared terminals aim to create distinctive word images and a luxurious typographic color in large-scale use.
Round letters like O and Q appear notably open and crisp, while diagonals (V, W, X, Y) emphasize thin joining strokes contrasted by heavier outer strokes and terminals. Numerals follow the same contrast logic, producing striking figures that stand out in headlines but feel delicate at small sizes.