Sans Normal Kumiy 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Articulo' by Gilar Studio, 'Chesna Grotesk' by Horizon Type, 'Almarose' by S&C Type, 'Arthura' by Seniors Studio, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, packaging, dynamic, sporty, confident, modern, friendly, emphasis, momentum, clarity, impact, oblique, rounded, geometric, clean, compact.
A heavy, oblique sans with smooth, rounded curves and consistently blunt stroke endings. Letterforms lean forward with a steady angle and maintain largely uniform stroke thickness, giving a solid, graphic color on the line. Counters are open and circular-to-oval, and the overall construction feels geometric with softened corners rather than sharp terminals. Spacing reads even and compact, supporting dense setting without the shapes collapsing.
This style is well suited to headlines, branding lockups, posters, and other display-led applications where speed and impact matter. It can work for short bursts of text such as banners, navigation labels, packaging callouts, and promotional graphics where a compact, energetic italic voice is desired.
The forward slant and strong weight create an energetic, assertive tone that feels contemporary and active. Its rounded geometry keeps the voice approachable, balancing punchy emphasis with a friendly, uncomplicated character.
The design appears intended to deliver bold emphasis and motion through an oblique stance and simple geometric forms, prioritizing strong silhouettes and quick recognition. It aims for a contemporary, versatile display sans that reads confidently while remaining approachable.
Figures are sturdy and highly legible at display sizes, with simple, high-contrast silhouettes driven more by slant than by stroke modulation. The lowercase shows a clean, modern rhythm with rounded bowls and straightforward joins, reinforcing a cohesive, no-nonsense texture across words and lines.