Sans Contrasted Ilra 7 is a bold, normal width, very high contrast, upright, tall x-height font.
Keywords: headlines, magazine, posters, branding, packaging, art deco, editorial, dramatic, chic, retro, display impact, deco revival, editorial flair, brand voice, flared terminals, curvilinear, geometric, sculpted, high-waist capitals.
A stylized display sans with sharply modulated strokes that alternate between heavy vertical masses and hairline connections. Many letters are built from simple geometric stems and bowls, with thin arcs and diagonals used as connective structure, creating a cut-paper, inlaid look. Counters are often asymmetrical or partially enclosed, and several forms show deliberate, smooth flaring at terminals. Proportions are tall and crisp, with compact joins, rounded bowls, and a mix of rigid verticals and elegant hairline curves that give the alphabet a distinctive, rhythmic texture in text.
Best suited to headlines, cover lines, pull quotes, posters, and brand marks where its dramatic contrast and geometric flair can be appreciated at larger sizes. It can add a premium, fashion-forward tone to packaging and identities, and works well for event and cultural promotions that want a vintage-glam accent.
The overall tone is glamorous and theatrical, with a strong vintage-modern feel reminiscent of late-1920s/1930s display lettering. Its extreme light–dark interplay and sculpted shapes read as confident, stylish, and slightly eccentric, lending a luxe editorial mood to headlines and short statements.
The design appears intended as a statement display face that explores extreme contrast within a sans framework, using geometric construction and hairline connectors to create a distinctive Art Deco–influenced voice. Its letterforms prioritize visual rhythm and silhouette, aiming to deliver immediate impact and a memorable, decorative texture in short-form typography.
In longer lines the strong alternation of black blocks and fine strokes produces a lively, patterned color that can feel intentionally busy. Round characters and figures lean toward sculptural silhouettes rather than uniform typographic logic, emphasizing personality over neutrality.