Sans Normal Gubef 10 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, editorial, branding, friendly, playful, casual, quirky, light, space saving, approachability, modern casual, display clarity, personality, condensed, rounded, monoline, soft, tall.
A tall, condensed sans with a monoline stroke and generously rounded terminals. Curves are built from smooth, oval forms, while joins stay clean and simple, giving the letters a streamlined, handwritten-adjacent feel without becoming script. Counters are narrow but open, and the rhythm is airy thanks to the slim stems and consistent stroke width. The lowercase includes single-storey forms (notably a and g), plus ascenders and descenders that read long and slightly elastic, reinforcing the font’s vertical emphasis.
Well-suited for condensed headlines, subheads, posters, and packaging where a light, personable tone is desirable and horizontal space is limited. It can also work for short editorial callouts or branding accents, especially when a clean sans structure is needed with a softer, more playful edge.
The overall tone is informal and approachable, with a gentle quirkiness that feels modern and human. Its narrow, tall shapes create a light, slightly whimsical voice that can read as cheerful or conversational rather than corporate.
The design appears intended to provide a space-saving, highly legible sans with rounded, approachable details and a subtle hand-drawn liveliness. It aims to balance simplicity and personality, staying clean enough for modern layouts while feeling less rigid than a purely geometric condensed sans.
The digit set follows the same slim, rounded construction, keeping a cohesive texture alongside text. The uppercase is clean and simple, while the lowercase adds more personality through its looped descenders and compact bowls, producing a friendly text color that remains tidy at display sizes.