Sans Normal Odlid 22 is a very bold, wide, monoline, upright, normal x-height font visually similar to 'BR Shape' by Brink, 'Heavitas Neue' by Graphite, and 'Erigo' by Rezastudio (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, chunky, modern, approachable, impact, approachability, clarity, modern branding, rounded, soft corners, sturdy, high contrast counters, compact joins.
A heavy, rounded sans with smooth curves and blunt, softened terminals. Strokes are consistently thick, producing compact counters and a strong, blocky silhouette. Uppercase forms feel broad and stable with generous bowls (O, Q) and simple geometric construction, while lowercase letters lean toward single-storey shapes (a, g) and rounded shoulders that keep the texture lively. Numerals are equally weighty and clear, with straightforward forms and minimal detailing, maintaining a uniform, poster-ready rhythm across lines of text.
Best suited to display roles such as headlines, posters, packaging, and bold brand marks where impact and friendliness are priorities. It also works well for short UI or signage phrases that need strong visibility and a welcoming tone, especially at medium-to-large sizes.
The overall tone is warm and cheerful, with a buoyant, toy-like softness that reads as friendly rather than severe. Its chunky geometry gives it confidence and immediacy, suggesting contemporary branding and upbeat messaging.
The design appears intended to deliver maximum legibility and personality through simplified, rounded geometry and substantial stroke weight, creating a contemporary display sans that feels approachable and energetic.
The dense stroke weight reduces interior space in letters like e, a, s, and 8, making the face most effective at larger sizes where its rounded shapes and bold presence can breathe. Circular forms are prominent throughout, and the design maintains a consistent, clean texture with little ornamentation.