Sans Normal Ridov 6 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, signage, packaging, branding, posters, friendly, playful, casual, approachable, modern, approachability, clarity, everyday use, modern simplicity, rounded, soft, geometric, clean, open.
A rounded sans with smooth, monoline strokes and generously curved corners throughout. The letterforms lean toward geometric construction—circular bowls and simple arcs—while keeping a slightly hand-friendly softness in terminals and joins. Counters are open and clear, with steady spacing and an even rhythm that stays legible in both uppercase and lowercase. Numerals follow the same rounded, straightforward structure, matching the overall texture in continuous text.
Well-suited to UI labels, product packaging, and wayfinding where a friendly, clear sans is needed. It also works well for branding and posters that benefit from a soft, approachable tone, and holds up in short paragraphs thanks to its open counters and even texture.
The overall tone is friendly and informal, with a gentle, upbeat character. Rounded shapes and softened terminals make it feel approachable and contemporary rather than technical or severe, lending a lightly playful voice to headlines and short text.
Likely intended as a versatile, everyday rounded sans that prioritizes clarity and a welcoming feel. The design balances geometric simplicity with softened details to stay readable while conveying an easygoing, contemporary personality.
Uppercase forms read clean and sign-like, while the lowercase adds warmth through simple, compact shapes and smooth curves. The design avoids sharp corners and decorative flourishes, relying instead on consistent stroke weight and rounded geometry for its personality.