Sans Normal Gelum 3 is a light, normal width, monoline, upright, normal x-height font.
Keywords: children’s, packaging, apps, social, posters, friendly, casual, playful, approachable, clean, approachability, informality, readability, personality, rounded, soft, open, loose, hand-drawn.
A rounded, monoline sans with gently irregular stroke flow and softened terminals. Curves are generous and open, with slightly asymmetrical bowls and a relaxed, hand-drawn rhythm that keeps counters clear. Proportions feel even and readable, with simple, unadorned construction in both caps and lowercase; joins and corners are subtly eased rather than sharply geometric. Figures are straightforward and legible, matching the same smooth line quality and modest, informal pacing of the letters.
Well-suited for cheerful branding, kids and education materials, packaging, and casual editorial or lifestyle graphics. It also works for UI labels and social content where a friendly tone is desired, and can be effective in short headlines or callouts where its informal character can show.
The overall tone is warm and informal, suggesting a personable voice rather than a strict, corporate feel. Its rounded forms and lightly quirky modulation read as friendly and contemporary, with a playful edge that stays clear and uncluttered.
The letterforms appear intended to provide a clean sans foundation with a softer, more human touch—prioritizing approachability and readability while avoiding rigid geometry. The design’s gentle irregularities suggest it was drawn to feel personal and conversational in everyday use.
In text, spacing appears comfortable and slightly loose, which helps maintain clarity at medium sizes. The design balances consistency with small, humanist irregularities that add character without becoming decorative.