Sans Normal Bibab 20 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Conamore' by Grida, 'ITC Quay Sans' by ITC, 'Foundry Journal' by The Foundry, and 'Alber New' and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, packaging, neutral, modern, friendly, clean, utilitarian, versatility, legibility, clarity, neutrality, accessibility, rounded, open apertures, even rhythm, clear counters, straight terminals.
A clean sans with gently rounded geometry and even stroke color. Curves are smooth and circular in feel, while straight strokes stay firm and vertical, producing a steady rhythm in text. Uppercase proportions are broad and readable, with large, clear counters in letters like B, D, O, and P. The lowercase is straightforward and compact, with open apertures and simple, straight terminals that keep shapes crisp at display sizes. Numerals follow the same sturdy, unembellished construction for consistent color alongside text.
Well-suited for interface copy, product labeling, and general-purpose branding where clean legibility and an even typographic color are needed. It also performs confidently in headlines and short paragraphs, including posters and wayfinding, where its open counters and stable proportions stay readable.
The overall tone is neutral and contemporary, leaning approachable rather than technical. Its restrained shapes and lack of ornamentation give it a dependable, workhorse feel, while the rounded construction keeps it from reading as cold or severe.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency. Its rounded construction and uncomplicated terminals suggest a goal of broad usability across print and screen while maintaining a contemporary, approachable voice.
Across the alphabet, forms favor clarity over character: bowls are generous, joins are uncomplicated, and diagonals in letters like V, W, X, and Y feel sturdy and balanced. In the sample text, the font holds an even texture with clear word shapes and strong legibility at larger sizes.