Sans Normal Asmez 16 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui, web text, editorial, signage, branding, neutral, modern, friendly, pragmatic, clean, clarity, versatility, readability, neutrality, utility, crisp, open counters, rounded forms, geometric leaning.
A clean sans with rounded, circular bowls and smooth, even stroke widths. Proportions are balanced and open, with generous counters and clear apertures that keep text readable at a range of sizes. Terminals are mostly straight and crisp, while curves remain consistently smooth; the overall rhythm is steady and uncluttered, with a slightly geometric backbone and subtle humanizing softness in the joins and shoulders.
Works well for UI text, product interfaces, dashboards, and general editorial or web typography where neutrality and legibility are priorities. It also suits branding systems that need a modern, approachable voice, as well as signage and information design thanks to its open shapes and straightforward letterforms.
This typeface feels contemporary and pragmatic, with a calm, neutral tone that stays out of the way of the content. Its rounded geometry and straightforward construction give it a friendly but businesslike presence, suited to modern interfaces and informational settings.
The design appears intended as a general-purpose sans optimized for clarity and dependable readability. Its restrained detailing and consistent geometry suggest a focus on versatile use across both display and text settings without calling attention to itself.
Capitals are simple and sturdy with broadly circular C/G/O and a clean, symmetrical feel in forms like H, M, and W. The lowercase shows single-storey a and g, contributing to a more casual, contemporary texture, while numerals are clear and evenly weighted for mixed text and data.