Slab Square Guhe 7 is a very bold, wide, monoline, upright, normal x-height font.
Keywords: posters, headlines, sports branding, packaging, signage, athletic, collegiate, poster-ready, confident, retro, impact, display emphasis, heritage feel, brand presence, blocky, compact, square-serifed, high-contrast (color), punchy.
This typeface is a heavy, block-constructed slab serif with square, flat terminals and sturdy rectangular serifs. Strokes read largely even in thickness, with tight inner counters and rounded bowls that are squared-off by the overall geometry. The lowercase is compact and sturdy, with a short-shouldered, single-storey feel where applicable, and the numerals follow the same chunky, cut-from-a-block logic. Overall spacing and proportions favor dense, high-impact shapes that hold together as bold text and headlines.
It performs especially well in posters, headlines, and signage where maximum impact and fast recognition are priorities. The bold slab structure also suits sports branding, event promotions, and packaging fronts where a compact, confident typographic block is needed.
The tone is assertive and energetic, evoking classic athletic and collegiate lettering with a retro, no-nonsense voice. Its strong slabs and compact counters give it a commanding, marquee-like presence suited to attention-grabbing messaging.
The design appears intended to deliver a strong, traditional slab-serif presence with a distinctly blocky silhouette—prioritizing impact, uniform texture, and a classic American display feel over delicate detail or long-form readability.
Because the counters are relatively small and the weight is high, the design reads best when given breathing room (larger sizes, generous tracking, or ample line spacing). The square ends and thick slabs create a consistent, modular rhythm across both uppercase and lowercase, keeping textures uniform in display settings.