Script Jusu 7 is a regular weight, narrow, very high contrast, italic, very short x-height font.
Keywords: invitations, wedding, branding, logotype, headlines, elegant, romantic, classic, formal, refined, formal script, calligraphic mimicry, decorative display, elegant branding, swashy, calligraphic, looping, slanted, ornate.
A flowing, right-slanted script with dramatic thick–thin modulation and tapered entry/exit strokes. Letterforms are built from smooth, continuous curves with frequent loops and occasional extended terminals, giving the design a graceful, pen-driven rhythm. Uppercase forms are more decorative and expansive, while lowercase maintains a compact body with tall ascenders and deep descenders, producing a distinctly vertical, airy texture in text. Numerals follow the same calligraphic logic, with curving spines and soft, pointed terminals that match the letterforms.
Best suited to short, prominent settings where its contrast and flourishes can breathe—such as invitations, greeting cards, event materials, beauty or boutique branding, and logo-centric wordmarks. It also works well for display lines and elegant pull quotes, but is less appropriate for dense paragraphs at small sizes.
The overall tone is polished and expressive, with a distinctly traditional, formal feel. Its swashes and high-contrast strokes suggest ceremony and occasion—more invitation and correspondence than utilitarian body text.
The design appears intended to emulate formal calligraphy with a polished, printable consistency—balancing decorative capitals and lively terminals with readable, structured lowercase forms for refined display typography.
Stroke endings are consistently pointed or hairline-tapered, and many characters show subtle internal counter-shaping that enhances a hand-inked impression. Spacing appears tighter in running text, with forms that visually interlock even when not fully connected, creating a cohesive cursive line.