Sans Normal Wamaz 3 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, signage, friendly, retro, casual, approachable, playful, soften modernism, add warmth, brand personality, improve friendliness, rounded terminals, soft corners, open apertures, low tension, monoline feel.
A rounded sans with softly modeled strokes and gently blunted terminals, giving letters a smooth, molded look rather than sharp, geometric cuts. Curves are generous and slightly squarish at turns, with open, readable counters in forms like C, e, and a. The uppercase shows simple construction with subtle flare-like rounding at stroke ends, while the lowercase stays straightforward and compact, keeping a steady rhythm across text. Numerals are clean and fairly traditional, with rounded joints and a consistent, even color on the page.
Works well for branding, packaging, posters, and signage where a warm, personable voice is desired. It also suits short-form editorial headlines and UI/marketing callouts that benefit from an easygoing, readable rounded sans.
The overall tone feels friendly and informal, with a lightly retro, mid-century softness. Its rounded shaping reads welcoming and unpretentious, suited to messaging that should feel human and approachable rather than technical or severe.
The design appears intended to provide a clean sans foundation softened by rounded terminals and gentle curvature, balancing everyday readability with a touch of character. It aims for a friendly, contemporary-leaning look with subtle retro charm for display-forward typography.
The sample text shows stable spacing and an even typographic color, with rounded joins helping maintain clarity at larger display sizes. Distinctive, slightly quirky details—like the soft hooks and rounded shoulders—add personality without becoming decorative.