Sans Normal Omliz 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, confident, approachable, clean, impactful clarity, friendly modernity, brand utility, display emphasis, rounded, geometric, soft terminals, large counters, high legibility.
This typeface presents as a robust, geometric sans with generously rounded curves and smooth, low-modulation strokes. Letterforms lean on near-circular bowls and open apertures, with broad counters that keep the heavy weight from feeling cramped. Terminals are clean and mostly straight-cut, producing a crisp edge while preserving an overall soft silhouette. The lowercase shows a compact, utilitarian construction with a single-storey “a” and “g,” a sturdy “t” with a short crossbar, and simple, uncluttered joins throughout; the numeral set matches the same rounded, monoline logic.
It performs best in headlines and short-to-medium text where its strong weight and open counters can deliver impact without sacrificing clarity. The friendly geometric construction suits branding, packaging, and promotional graphics, and it should remain readable for large-format signage and wayfinding where quick recognition matters.
The overall tone is contemporary and approachable, balancing a friendly roundness with a confident, no-nonsense presence. It reads as straightforward and welcoming rather than formal or technical, making it well-suited to communicative, people-facing design.
The design intention appears to be a contemporary geometric sans optimized for high-impact readability—using simple, rounded structures and open spacing to keep dense strokes clear. It aims to feel modern and approachable while maintaining a steady, consistent rhythm across letters and numbers.
Capitals are wide and stable with even visual color across the alphabet, while diagonals (A, V, W, X, Y) feel solid and well-braced for display use. Round letters (O, Q, G, C) are especially prominent due to the near-circular geometry, and punctuation in the sample text maintains the same heavy, clean presence.