Sans Normal Agbiw 14 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Sole Sans' by CAST; 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau; and 'Mazot' by Hurufatfont (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, ui labels, confident, modern, friendly, utilitarian, clean, clarity, impact, modernity, approachability, geometric, rounded, compact, sturdy, high legibility.
A sturdy sans with rounded, geometric construction and smooth, consistent curves. Strokes are heavy and even, with clean terminals and minimal modulation, giving the letters a compact, solid presence. Counters are generally open and well-shaped, and the overall rhythm is steady and controlled, with clear differentiation across uppercase, lowercase, and numerals.
This font performs best where strong presence and quick recognition are needed—headlines, posters, packaging and brand marks, and short-to-medium UI labels. Its even, rounded shapes and substantial weight help it hold up in high-contrast layouts and at distance, while maintaining clear word shapes in sentence settings.
The tone is modern and matter-of-fact, combining a friendly roundness with a confident, no-nonsense weight. It reads as approachable and straightforward rather than expressive or decorative, lending a dependable voice to prominent text.
The design appears intended as a versatile, modern sans for prominent communication: strong, readable forms with a rounded geometric feel that stays neutral enough for broad use while still providing a distinct, contemporary character.
Uppercase forms feel broad and stable, while the lowercase keeps simple, single-storey-style shapes where applicable and maintains clarity at a glance. The numerals match the letterforms in weight and curvature, supporting consistent emphasis in mixed alphanumeric settings.