Sans Superellipse Idliy 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Cosan' by Adtypo, 'Gilam' by Fontfabric, 'Bega' by Indian Type Foundry, 'Famiar' by Mans Greback, 'Roihu' by Melvastype, and 'Acto' by Monotype (names referenced only for comparison).
Keywords: posters, headlines, logotypes, packaging, sports branding, bold, friendly, playful, sporty, posterish, high impact, approachability, geometric clarity, modern branding, rounded, blocky, soft corners, compact, chunky.
A heavy, rounded sans with superelliptical construction: bowls and counters feel like rounded rectangles, producing broad curves with slightly flattened sides. Strokes are monoline and dense, with softened corners throughout, giving the letters a thick, cushiony silhouette. Proportions are generally compact with sturdy verticals, short joins, and tight apertures; spacing reads even and built for impact. The lowercase is simple and geometric, with single-storey forms and generous interior shapes that keep the weight from closing up too quickly.
Best suited to display typography where mass and shape are the message—posters, large headlines, bold branding, and punchy packaging. The rounded, monoline construction also works well for modern product identities, app splash screens, and sports or lifestyle graphics that benefit from a strong, friendly presence.
The overall tone is bold and approachable, combining a utilitarian blockiness with friendly rounding. It feels energetic and contemporary—more playful than formal—suited to attention-grabbing headlines that still want a soft, inviting voice.
The design appears intended to deliver maximum visual impact with a soft-edged, geometric character—prioritizing bold silhouettes, consistent rhythm, and easy recognizability over fine detail. Its superelliptical curves and simplified forms suggest a focus on contemporary branding and high-visibility display use.
Round characters (O, C, G, Q, 0) emphasize the superellipse feel, while diagonals (A, V, W, X) stay chunky and stable rather than sharp. Numerals are similarly robust and signage-like, with clear, uncomplicated shapes optimized for quick recognition at display sizes.