Sans Normal Ludib 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Segma' and 'BR Shape' by Brink, 'Endorphin' by Tall Chai, 'Causten' and 'Causten Round' by Trustha, and 'Genera' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, bold, sporty, friendly, energetic, modern, impact, momentum, approachability, modernity, rounded, soft terminals, compact counters, high impact, clean.
A heavy, right-leaning sans with broad proportions and smoothly rounded construction. Strokes are consistently thick with soft, slightly chamfered terminals that keep corners from feeling sharp, and curves stay full and geometric. Counters are relatively compact at this weight, with open apertures and a strong, even rhythm that holds up in large settings. The overall texture is dense and confident, with numerals and capitals matching the same sturdy, rounded logic.
Best suited to display sizes where its weight and slant can deliver impact—headlines, posters, campaign graphics, and bold brand moments. It also fits packaging and athletic or youth-oriented design systems where an energetic, friendly sans is needed. For longer passages, it works most comfortably in short blocks or callouts where density is a benefit.
The tone is assertive and upbeat, mixing a sporty headline punch with a friendly, approachable softness. Its strong slant and rounded forms suggest motion and optimism, making it feel contemporary and energetic rather than severe.
The design appears intended to provide a high-impact, contemporary sans voice that remains approachable through rounded geometry and softened terminals. The consistent rightward slant and broad stance point to a focus on motion and emphasis for attention-grabbing typography.
Diagonal joins in letters like K, V, W, X, and Y read cleanly and add to the forward motion, while round letters (O, Q, e, o) stay robust and stable. The italic angle is consistent across uppercase, lowercase, and figures, which helps long lines of display text feel cohesive.