Sans Normal Laloz 20 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Cordillera' by Latinotype, 'Neogrotesk' by Los Andes, 'Mercenary' by Miller Type Foundry, and 'Bozon' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, confident, sporty, friendly, punchy, modern, impact, energy, approachability, modernity, emphasis, rounded, slanted, compact, blocky, soft corners.
A heavy, slanted sans with broad proportions and rounded, closed-in counters. Strokes are consistently thick with minimal modulation, producing a solid, uniform color in text. Curves are built from smooth, circular geometry, while terminals are clean and slightly softened, keeping corners from feeling sharp. Spacing appears fairly tight for the weight, with sturdy joins and a compact rhythm that holds together well at large sizes.
Best suited to display contexts such as headlines, posters, and bold brand marks where a strong, energetic presence is needed. It can work well for sports or lifestyle identities, packaging callouts, and short promotional copy where the dense weight and slant add urgency and impact.
The overall tone is energetic and assertive, with a forward-leaning stance that reads as fast and contemporary. Its rounded construction keeps the voice approachable rather than aggressive, making it feel sporty, bold, and friendly at the same time.
The design appears intended to deliver maximum visual impact with a contemporary, forward-leaning stance, pairing heavy strokes with rounded geometry to stay approachable. It prioritizes bold readability and a cohesive, modern texture for attention-grabbing typography.
Numerals and capitals share the same weighty presence and rounded construction, giving mixed settings a consistent, cohesive texture. The italic angle and broad shapes emphasize momentum, and the dense stroke weight favors headline use where letterforms have room to breathe.