Sans Normal Ipbev 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Nort' by FontFont, 'Panton Rust' by Fontfabric, 'Gotham' by Hoefler & Co., 'Generic' by More Etc, 'Core Sans AR' by S-Core, 'NeoGram' by The Northern Block, and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: posters, packaging, headlines, children's media, comic titling, playful, handmade, friendly, quirky, cartoonish, playful display, handmade charm, high impact, friendly branding, chunky, rounded, soft, wonky, bouncy.
A chunky, rounded sans with heavy strokes and softly irregular contours that feel drawn rather than mechanically constructed. Curves are full and blobby, with subtly uneven edges and a gentle, wobbly rhythm across the alphabet. Counters tend to be small and compact, terminals are broadly rounded, and joins often bulge slightly, creating a cushioned silhouette. Overall spacing and letterfit read loose and lively, emphasizing shape personality over strict uniformity.
Best suited for short-to-medium display settings where strong presence and character are desired, such as posters, playful branding, snack or toy packaging, event graphics, and children’s materials. It can also work for comic-style titling and attention-grabbing callouts, but its heavy, irregular forms may reduce comfort in long passages or at very small sizes.
The font conveys a cheerful, informal tone with a humorous, kid-friendly energy. Its soft irregularity suggests a handmade sensibility, making text feel approachable and lively rather than formal or corporate.
The design appears intended to deliver maximum friendliness and visibility through oversized, rounded forms and a deliberately imperfect, hand-cut texture. It prioritizes bold graphic impact and an upbeat voice while maintaining clear letter shapes for straightforward reading in display use.
Uppercase forms are compact and blocky, while lowercase letters maintain simple, single-storey constructions (notably a and g) that reinforce the casual voice. Numerals match the same inflated, cut-paper feel, with bold, simplified shapes intended for immediate visual impact.