Sans Normal Onmul 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Plak' and 'Neue Plak Display' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, signage, posters, ui labels, modern, confident, clean, pragmatic, friendly, clarity, versatility, modernity, utility, impact, rounded, geometric, compact, high legibility, solid color.
This typeface uses sturdy, even strokes with low modulation and a predominantly geometric construction. Curves are smooth and broadly rounded, while terminals are mostly flat and squared-off, giving counters a clean, open feel. Proportions skew slightly compact in the capitals with wide, stable bowls (notably in O/C/G), and the lowercase keeps a straightforward, utilitarian structure with simple joins and minimal quirks. Overall spacing and rhythm read steady and engineered, with clear silhouettes and minimal decorative detail.
It suits headlines and short, high-impact copy where a solid, contemporary voice is needed. The clean shapes and open counters also make it a good fit for branding systems, signage, and UI labels where fast recognition matters.
The tone is modern and matter-of-fact, projecting confidence and clarity without feeling harsh. Its rounded geometry adds a subtle friendliness, making it feel approachable while still firmly functional.
The design appears intended as a no-nonsense geometric sans for clear communication, balancing robust presence with approachable roundness. It prioritizes uniformity and legibility, aiming for a versatile, contemporary workhorse for display and interface contexts.
The figures are plainspoken and sturdy, with simple curves and straight stems that match the letters’ overall geometry. In text, the consistent weight and open counters help maintain clarity at larger display sizes, with a strong, headline-forward presence.