Sans Normal Addis 11 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, packaging, signage, modern, clean, dynamic, friendly, neutral, versatility, clarity, contemporary feel, forward emphasis, oblique, humanist, rounded, open counters, smooth curves.
This is an oblique sans with smooth, rounded construction and gently modulated strokes. Curves are broad and continuous, with open counters and softened terminals that keep the texture even and readable. Uppercase forms feel sturdy and geometric while maintaining slightly humanist proportions, and the lowercase shows a clear rhythm with a single-storey a and g, simple bowls, and a straightforward, uncluttered skeleton. Numerals follow the same rounded logic, with uniform weight and clear silhouettes.
It works well for interface copy, product and brand communication, and editorial settings where a clean sans with a subtle sense of motion is desired. The open counters and steady stroke rhythm support longer passages, while the slant also makes it useful for emphasis, headings, and short display lines.
The overall tone is modern and approachable, with an energetic forward lean that suggests motion without feeling aggressive. Its clean shapes and open forms read as pragmatic and contemporary, suitable for neutral branding that still wants a bit of warmth.
The design appears intended as a versatile everyday sans that balances geometric cleanliness with readable, humanist shaping. The consistent oblique stance adds a contemporary, active character while keeping the letterforms simple and broadly applicable.
The italic angle is consistent across letters and numerals, producing a cohesive slanted texture in running text. Rounded joins and the absence of sharp detailing help it maintain clarity at larger display sizes while keeping paragraphs looking smooth and even.