Serif Normal Hidav 3 is a regular weight, narrow, high contrast, italic, normal x-height font.
Keywords: fashion, editorial, headlines, branding, invitations, elegant, fashionable, refined, dramatic, luxury feel, editorial voice, display impact, modern classic, didone-like, hairline, crisp, slanted, calligraphic.
A sharply slanted serif design with pronounced thick–thin modulation and very fine hairlines. The rhythm is crisp and upright in structure despite the italic angle, with tapered stems, tight apertures, and precise, wedge-like serifs that often resolve into needle points. Counters are relatively compact and vertical stress is evident throughout, giving the letterforms a sleek, carved feel. Numerals follow the same high-contrast, stylized logic, with elegant curves and occasional flourish in terminals.
Best suited to magazines, fashion and beauty layouts, premium packaging, and brand wordmarks where contrast and elegance are desired. It also fits invitations and formal announcements, and works well for short, expressive headlines or pull quotes where its slanted energy can lead the line.
The overall tone is polished and luxurious, projecting a fashion-forward editorial voice. Its dramatic contrast and refined detailing suggest sophistication and a sense of ceremony, with a slightly theatrical edge suited to high-end branding.
The design appears intended to deliver a modern, high-fashion italic with classic serif cues, prioritizing contrast, sharpness, and a refined silhouette over utilitarian text neutrality. Its forms are tuned to create a glamorous, high-impact typographic color in display and editorial settings.
In longer lines, the strong italic slant creates forward motion and a distinctive texture, while the hairlines and sharp joins add sparkle at display sizes. The design’s delicacy implies it will be most visually stable when given sufficient size and print/retina resolution to preserve the thin strokes.