Sans Normal Dobas 17 is a light, wide, low contrast, upright, normal x-height font visually similar to 'Neue Rational Standard' by René Bieder (names referenced only for comparison).
Keywords: branding, ui, headlines, posters, packaging, clean, modern, airy, minimal, clarity, neutrality, modernism, versatility, geometric, monoline, open apertures, rounded, balanced.
A monoline sans with a calm, geometric skeleton and generous interior space. Curves are smoothly circular and terminals are clean and unembellished, giving letters a crisp outline with minimal stroke modulation. Proportions feel open and even, with round forms (C, O, Q) reading as near-ellipses and straights staying steady and consistent. Spacing is moderate-to-loose, helping the shapes stay distinct at display sizes while maintaining a quiet, even rhythm in text.
Works especially well for branding systems, editorial headlines, posters, and packaging where a clean, contemporary sans is needed without heaviness. The open shapes and even stroke behavior also suit UI labels and navigation, particularly at medium-to-large sizes where its airy proportions can breathe.
The overall tone is contemporary and neutral, leaning toward a minimalist, design-forward look. Its light, open construction feels approachable and refined rather than technical or rigid, making it well suited to clean layouts and understated branding.
The design appears intended as a versatile, modern sans that prioritizes clarity, smooth geometry, and visual calm. It aims to deliver a neutral foundation for contemporary layouts while keeping a subtly friendly character through rounded forms and open counters.
Uppercase forms are straightforward and uncluttered, with diagonals (A, V, W, Y) kept sharp and clean. The lowercase shows simple, modern construction with single-storey shapes where expected (notably the g), reinforcing a friendly, geometric voice. Numerals are clear and rounded, matching the letterforms without drawing extra attention.