Sans Normal Arrey 18 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'AG Book W1G' by Berthold, 'Afical' by Formatype Foundry, 'Fluro' by Kazer Studio, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, and 'Neue June' by Matt Chansky (names referenced only for comparison).
Keywords: ui text, wayfinding, branding, presentations, packaging, neutral, modern, clean, friendly, corporate, versatility, clarity, neutrality, modernization, rounded, open apertures, monoline, geometric, even color.
A clean sans serif with largely circular and elliptical construction, producing smooth bowls and consistent, even strokes. Proportions read comfortably wide with generous spacing and open counters, giving the text an airy rhythm. Terminals are plain and neatly finished, with a straightforward, contemporary drawing that stays consistent from capitals through numerals.
This font suits general-purpose communication where clarity and a contemporary feel are important, such as UI labels, app and web typography, corporate materials, and presentation decks. Its open forms and even rhythm also make it a solid choice for signage and packaging where quick recognition matters.
The overall tone is neutral and modern, with a calm, approachable clarity rather than a strongly stylized voice. Its rounded geometry and steady texture make it feel friendly and practical, well suited to contemporary interface and brand environments.
The design appears intended as a versatile, contemporary sans for broad everyday use, prioritizing clean geometry, consistent texture, and dependable readability across headings and running text.
Curves are smooth and regular, and the numerals match the letterforms in simplicity and spacing, supporting a cohesive typographic color in mixed alphanumeric settings.