Sans Normal Adbuw 16 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Ekster' by Indian Type Foundry and 'Neue Kabel' by Linotype (names referenced only for comparison).
Keywords: ui text, branding, editorial, posters, signage, modern, friendly, dynamic, clean, casual, readability, contemporary, approachability, emphasis, versatility, oblique, humanist, rounded, open counters, soft terminals.
This is an oblique sans with rounded, open forms and a smooth, even stroke texture. Curves are built from near-circular bowls and generous apertures, while terminals stay soft rather than sharply cut. The slant is consistent across capitals, lowercase, and numerals, giving lines a forward rhythm without feeling rushed. Proportions are straightforward and readable, with clear countershapes and uncomplicated joins that keep words from looking cramped.
It suits user interfaces, product pages, and dashboards where a clean italic voice is needed for emphasis or hierarchy. The rounded construction also works well for branding and packaging that wants modern friendliness, and it holds up in editorial subheads, posters, and short signage where the oblique stance adds motion without sacrificing clarity.
The overall tone feels contemporary and approachable, with a light, conversational energy from the steady slant and rounded shapes. It reads as clean and functional rather than formal, with enough warmth to feel friendly in headlines and interface copy.
The design appears intended as a versatile, contemporary italic sans that balances geometric roundness with practical readability. Its consistent slant and open letterforms suggest a focus on smooth, everyday typography that can shift from text emphasis to display use without changing personality.
Capitals have a simple, geometric clarity, while the lowercase introduces a slightly more human, text-friendly rhythm. Numerals follow the same rounded, open construction, keeping figures consistent with the rest of the set in mixed text.