Sans Superellipse Amzi 13 is a very bold, normal width, low contrast, reverse italic, normal x-height font.
Keywords: headlines, posters, logos, packaging, sports branding, playful, retro, sporty, bold, punchy, impact, motion, friendly boldness, retro modernism, signage clarity, rounded corners, angled terminals, compact counters, high impact, soft geometry.
A heavy, soft-cornered sans with a pronounced leftward slant and blocky, superellipse-inspired construction. Strokes are thick and largely uniform, with rounded outer corners and frequent angled cuts on terminals that create a chiseled, kinetic rhythm. Counters tend to be compact and squarish, and joins are sturdy, producing dense, high-ink silhouettes that stay legible at larger sizes. The figures match the letters’ chunky geometry, with sturdy, simplified forms that read clearly in display settings.
Best suited to display roles where its weight and slant can do the work: headlines, posters, event graphics, and logo wordmarks. It also fits packaging and merchandise graphics that benefit from bold, friendly geometry and a sense of speed or impact.
The tone is energetic and extroverted—part retro headline, part sporty signage. Its rounded massing keeps it friendly, while the aggressive slant and clipped endings add motion and attitude, making it feel loud, fun, and attention-seeking rather than refined.
The design appears intended to deliver maximum presence with a modernized retro feel—using thick, rounded-rect forms for friendliness and solidity, paired with a strong reverse slant and angled terminals to inject motion and attitude.
The slant is strong enough to influence word texture and spacing, giving lines a forward-leaning, animated cadence. The combination of rounded rectangles and angled terminal cuts creates a distinctive mix of softness and edge that holds up best when given room to breathe.