Sans Normal Addad 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Gravita', 'Mundial Narrow', and 'Rotunda' by TipoType (names referenced only for comparison).
Keywords: ui, branding, headlines, signage, presentations, modern, clean, dynamic, friendly, efficient, emphasis, modernization, clarity, versatility, momentum, oblique, geometric, rounded, open apertures, high legibility.
A slanted sans with a crisp, contemporary build and smooth, rounded curves. Strokes are monolinear and steady, with open counters and generous apertures that keep forms clear at a glance. Terminals are clean and mostly cut on the angle, and the overall geometry leans toward circular bowls and straightforward diagonals. Proportions feel balanced and practical, with compact joins and a consistent rhythm across capitals, lowercase, and figures.
This font suits interface labels, dashboards, and product typography where a clear slanted emphasis is useful. It also works well for branding, headlines, and signage that benefit from a clean modern voice and an inherent sense of motion. In longer passages it should remain readable thanks to open shapes and even stroke color, especially at medium sizes.
The italic posture adds motion and immediacy, giving the face an energetic, forward-leaning tone without becoming flashy. Its restrained geometry and even color read as modern and businesslike, while the rounded forms keep it approachable rather than stern.
The design appears intended as a versatile italic sans for contemporary communication—prioritizing clarity, neutrality, and a smooth geometric texture while adding energy through its oblique stance. It aims to deliver a reliable, modern typographic tone that can carry both functional text and prominent display roles.
Capitals are broad and stable with simple construction, and round letters (like O/Q) are notably smooth and even. Lowercase shapes stay uncluttered, with clear differentiation in similar forms and a single-storey look where visible (e.g., a, g), supporting quick scanning. Numerals are simple and sturdy, designed to align well in running text and UI-like contexts.