Cursive Efmay 7 is a regular weight, very narrow, medium contrast, italic, short x-height font.
Keywords: branding, packaging, posters, social media, invitations, casual, lively, personal, friendly, expressive, handwritten feel, quick emphasis, approachable tone, signature style, brushy, slanted, looping, airy, fluid.
A slanted, pen-and-brush style script with fluid joins and a brisk, forward rhythm. Strokes show gentle modulation between thicker downstrokes and finer connectors, with rounded terminals and occasional tapered flicks. Letterforms are compact and tall-leaning, with tight counters and a relatively small x-height compared to the ascenders, helping the capitals stand out. The overall texture is slightly irregular in a natural way, preserving a hand-drawn feel while remaining consistent enough for continuous text.
This script works well for short to medium-length display text where a human, handcrafted voice is desired—brand wordmarks, packaging callouts, posters, social graphics, and invitation-style headings. It can also serve as an accent face paired with a neutral sans or serif for supporting copy.
The font conveys an informal, personable tone—like quick, confident handwriting used for notes, signatures, or friendly headings. Its energetic slant and looping forms feel upbeat and conversational rather than formal or restrained.
The design appears intended to capture the speed and ease of everyday cursive writing, balancing expressive loops and brush-like modulation with enough regularity to stay readable in common headline settings.
Capitals are more decorative, with larger entry strokes and broader curves that add emphasis at the start of words. Numerals follow the same handwritten logic, with simple, slightly angled forms and modest flourish, keeping them visually coherent alongside the letters.